Services

Public relations and corporate communication

We provide integrated public relations and corporate communications services, combining media, social media and general public communications.

We develop a PR strategy as an ongoing part of the client's business strategy. Starting with the question "Why do I need this?", we help the client to clarify their communication needs, the results they want to achieve, and set clear strategic objectives.

We help to identify the right audiences, channels, image advocates and intensity of communication. We develop and implement a communication action plan in close cooperation with the client's team.

We help you manage communication crises, develop a detailed crisis management plan and implement it. We act as an external communications manager where necessary, representing the client in the public sphere and commenting to the media on behalf of the client.

Analysis of the communication environment in public space
Public relations strategy
Public relations tactical plan and its implementation
Communication crisis management and change communication
Media relations
Relations with opinion leaders
Media communication training
Communication with interest groups
Socially responsible activities
Žiniasklaidos stebėsena
Media monitoring

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Product/service value proposition and analysis

We help to develop the right positioning of the product or service on the market, conduct market analysis, identify the product's or service's distinctive features and advantages for different customer groups, and choose the right channels of communication about the product or service, in the media, in social networks, and in the public sphere.

Market analysis
Marketability of the product/service
Value proposition
Customer segmentation
Selecting the main communication channels

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Brand and positioning

We develop and update the client's brand from the logo to the overarching brand message, values and market positioning. We create a coherent overarching brand identity, combining facts and emotional value.

Creating a brand slogan
Brand positioning
Clarifying brand values
Developing a brand book and corporate identity
Brand narrative (storytelling)

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Social networks

We develop social media strategy and tactics, develop content, integrate corporate, marketing and employer communication content into a unified social media communications package, and plan effective advertising. We help clients find the right balance of social media communication.

Strategy and tactical plan for social media communication
Content creation for Facebook, LinkedIn, Instagram
Technical administration of social media accounts
Advertising planning
Influencer services
Image advocacy in social space
Social media communication training

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Digital marketing and online services solutions

We offer digital marketing solutions - from website design and page descriptions to website programming and launching, to online advertising campaigns.

We audit existing campaigns, analyse our clients' experiences with existing online service solutions, and provide suggestions on how to improve existing digital marketing solutions.

Website design
Website programming
WEB data analysis
User Experience Analysis (UX)
Advertising on search engines
SEO optimisation
Content creating for websites

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Employer branding

We conduct employer image audits, develop an employer image strategy and tactical plan to attract new employees and retain existing ones, demonstrate the value companies create for their employees, and strengthen the company's internal culture.

Employer image audit in external and internal communications
Employer branding strategy and tactical plan
Finding internal influencers
Development of internal culture and communication guidelines
Employer value proposition
Employee attraction actions
Internal studies and surveys

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Public relations and corporate communication