Barbora Christmas Caravan
#BusinessCommunication
#ChristmasCommunication
Klientas:
Barbora
Situation
Barbora Christmas communication campaign, combining the idea of a caravan presenting Christmas goods to customers and Santa Claus greeting customers.
Challenge/Obstacles
In a short amount of time, find suppliers who can offer the most suitable technical solution on how to decorate vans delivering goods, so that couriers can use them not only during the filming period, but also during the holiday season.
Find actors suitable for the role of Santa Claus and a location for filming the Christmas clip.
Adapt to complex logistics without creating obstacles for the client’s daily business.
Task
Create a cozy and engaging Christmas atmosphere that stands out in the brand communication noise during the holiday season on social media.
Decisions
- Kampanijos idėjos ir scenarijaus parengimas
- Aktoriaus – Kalėdų senelio atranka
- Patalpų Kalėdų senelio sveikinimui parinkimas, dekoravimas
- Kalėdų karavano furgonų dekoravimo organizavimas Vilniuje, Kaune, Klaipėdoje
- Kalėdinio klipo sukūrimas ir pritaikymas komunikacijai soc. tinkluose
- Kalėdų senelio sveikinimas soc. tinkluose
- Komunikacija žiniasklaidoje – pranešimas žiniasklaidai
Results
- A cozy and engaging Christmas atmosphere that stands out in the brand communication noise during the holiday season on social media.
