Artificial Intelligence Platform B2B
Klientas:
Situation
The Lithuanian startup Evergrowth that specializes in AI-based personalized sales strategies for businesses (B2B) has attracted one of the largest pre-seed investments in the Baltic countries for platform expansion.
Challenge/Obstacles
Target audience for the startup – company’s foreign markets, but communication in Lithuania is important for attracting new employees for platform expansion.
The language issue – it’s easy to communicate news in English, but difficult to find suitable Lithuanian technology language terms to convey the business nuances to the target audience.
Purpose
To introduce the change in Lithuania’s targeted media – in main news portals, spread the news organically to potential employees.
Present the news to the B2B audience, present the product being created and the business idea.
Decisions
News construction strategy: a mix of complementary accents: the unique product standing out, mega investors, Lithuanian business in the USA, working with AI from anywhere in the world, one of the biggest examples of startup funding in the Baltic countries.
Press release.
Presentation of the topic to targeted journalists.
The news was organically published by the main Lithuanian news portals, news agencies, technology news portals.
More than 10 publications in the media.
